PRODUCT

Sales Pipeline Manager (CRM) – Google Sheet Template

PURPOSE

A simple and effective solution to Sales Pipeline Management. CRM Sales software that provides visibility to your sales funnel and enables you to take smart decisions to improve conversion and increase sales.

The following are the key benefits of this Google Sheet template.

  • Understand effectiveness and efficiency of your sales funnel or pipeline.
  • Determine any weak areas in your sales funnel. Take actions to improve conversion rate.
  • Identify any bottlenecks in the sales process. Take actions to shorten the sales cycle.
  • Know exactly how rich the current active pipeline is. Allows forecasting of future sales.
  • Actionable insights on what type of deals are successful. Allows prioritization on those deals.
  • Track all activities related to customer relationship management in one file.

REQUIREMENTS

Google Drive account to make individual user copy.

PRODUCT TOUR VIDEO

FEATURES

  • Automated & Interactive Dashboard with Sales Funnel KPIs
  • Actionable Insights on what type of deals are working
  • View Active Pipeline with projected sales by month and expected deal value
  • Simplified data management by tracking all your sales deals in one sheet
  • Easy to customize. Customize (up to 12) Sales funnel stages. Customize attributes & Dashboard
  • Data Validations in place to ensure good quality data
  • Track all sales activities related to customer and prospect communications
  • All In One File – 2000 deal limit (default) can be extended easily if needed

HIGHLIGHTS

AUTOMATED & INTERACTIVE DASHBOARD

Sales Funnel KPIs

The template provides a fully automated and interactive dashboard with effective Sales Funnel KPIs.

Sales Pipeline Funnel KPIs
Sales Pipeline Funnel KPIs

View the Key metrics Won Deals, Lost Deals, Conversion Rate, Avg Days to Close Deal & Avg Deal Value.

Sales Funnel performance

Sales Funnel (Pipeline)
Sales Funnel (Pipeline)

View number of deals that go through each stage of your pipeline process. Know which stage the deals are dropping off. Take actions accordingly to refine the deal selection process or improve the specific stage activity to increase conversion.

Time Taken to Close Deals (Sales Velocity)

Average Days to Close (Sales velocity)
Average Days to Close (Sales velocity)

The Dashboard shows how many days in average it takes to close a deal. You can see how many days it took to close a deal won versus a lost deal. It also shows how long each stage of your sales funnel took. This allows you to identify any bottlenecks in your sales process and improve sales cycle efficiency.

Deals Lost – Lost Reason

Dashboard with Deal Lost Reason
Dashboard with Deal Lost Reason

Every sales pipeline will have deals lost. It is important to understand why deals are lost. The Dashboard shows the top reasons why deals are lost. This will enable you to work on those prioritized reasons and thus improve the conversion rate.

You can filter the Dashboard by 5 different attributes and the Deal Created Month.

ACTIONABLE INSIGHTS

One part of the Dashboard focuses on generating insights about what type of deals are being successful. By using that, you can focus on doubling down on those type of deals and/or work on the weak areas to improve their conversion rates. The key here is the valuable information at your fingertips to make smart decisions to improve sales.

Sales Pipeline Dashboard – Performance Analysis by Attribute – Change
Sales Pipeline Dashboard – Performance Analysis by Attribute – Change

The template allows 5 customizable attributes that you can track for each deal. You can then choose one of those attributes and get valuable insights. For example, in the above screenshot, we are using Lead Source as the Attribute. We can see how many deals are won and lost from each lead source. Conversion rates are highest from referrals while lowest in online leads.

You could get similar insights on which industry and location you are successful, which product is more successful, etc. The amazing part of this is that you can choose what attributes are relevant to your sales process.

VIEW ACTIVE PIPELINE WITH PROJECTED SALES

The template provides visibility to active deals (deals that are still open without a decision being taken).

Active Pipeline Dashboard
Active Pipeline Dashboard

You can see the number of deals open, total deal value and also the expected value.

Expected Value is calculated based on deal value and Win % Expected. You can enter a Win % for each deal based on your estimation of success of that deal. The template will then use that to calculate expected deal value.

Forecasting: In addition, you can enter the projected closing date of open deals. This will be used to show the projected sales in future months.

Projected Sales (Forecasted Sales) for Future Months
Projected Sales (Forecasted Sales) for Future Months

SIMPLIFIED DATA ENTRY

All the insights you get out of the template do not require a lot of data entry in many different sheets. It’s actually in only one sheet where you enter your deal information.

Deals Data Entry
Deals Data Entry

One row for each deal – Enter the relevant information as outlined in the template. Add more columns to the right if you need.

CUSTOMIZE TO YOUR NEEDS

Attributes / Columns

In data entry, you can also customize most of the columns to your needs. Columns are highlighted with information on which ones can be renamed and repurposed.

For example, all 5 deal attributes can be customized.

Rename Deal Attributes
Rename Deal Attributes

Stages

Stages can be renamed as you need. There can be up to 12 total stages. If you have fewer stages, enter only the names of those stages. The template is very flexible to accommodate your unique sales process.

Sales Funnel Stages
Sales Funnel Stages

Dashboard modifications

If you would like to change the size or location of each of the charts in the Dashboard, it is very easy. Just unlock using password ‘indzara’ and move the charts or resize.

DATA VALIDATIONS

Of course, the Dashboard and insights are useful only when it is accurate. So, there are several validations put in place to detect incorrect or invalid data entries.

Data Validations in Deals Data
Data Validations in Deals Data

If there are any errors, a message will appear at the top of Deals sheet, clearly specifying the error. Also, red rectangles will appear on exactly the cells where there is an error. This allows you to quickly rectify the error. Error deals are not included in Dashboard to avoid incorrect results in Dashboard.

SALES ACTIVITIES TRACKER

The template has a small module for tracking all sales activities related to customer and prospect communications.

The Activities sheet allows you to enter the Activity Date, Deal name, Activity Type and Notes about the activity.

Sales Activities tracker
Sales Activities tracker

This simple sheet can be the one place repository for all your notes about your sales leads. With this, you can trace back your past interactions.

In addition, if you need to be reminded of any follow-up activity, just enter a future dated activity date and deal name. The template will show how many activities are due today and how many are past due.

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FILE DELIVERY PROCESS

You will be able to download the file immediately upon payment. You will also receive an e-mail immediately with the download link.

FREE UPGRADES

All future updates and upgrades are absolutely free.

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