2024 Small Business Product Catalog in Excel – Free Template

Have you wondered if it would be handy to have a product catalog for your small business?

Did you know that we can create the entire online product catalog or online store experience within Excel? Without payment processing, of course 🙂  You could use this to share your product info with your prospects and customers in an interactive tool.

This is how the product catalog/store appears in Excel.

Product Catalogue - Screenshot in Excel
Product Catalogue – Screenshot in Excel

For more features try our premium template Small Business Digital Catalog

If this sounds interesting, please read further on the functionality and for how to use this (hint: it’s so easy. Just enter your data and you are done). You can download this Excel template for free using the link below.

Product Catalogue – Product Features

Free Download

Note: If you have older versions of Excel other than Excel 365, please download the V1.3 of the template.

Benefits of Product Catalog in Excel

  • Filter products by Categories
  • Search products by keywords (on Product Name)
  • Sort products by Price (Ascending or Descending)
  • Scroll to see products in sets of 8
  • Add thumbnail images to appear on the Catalog
  • Add links to the website as needed on product detail sheets
  • Catalog links to individual product detail sheets
  • Format the catalog as needed with usual Excel formatting options
  • Customize product detail pages as needed

How to create Product catalog for your business?

Overview of Steps

  1. Unhide hidden Input_Data sheet. Enter product categories and product data for your business.
  2. In Product_Catalog sheet, change logo and tagline text to suit your business.
  3. In each product’s individual product detail sheet, rename the sheet to match the product name
    • Update product image and highlights for each product
    • Change formatting – colors, fonts, etc. as needed

Detailed Steps

Please note that the V 2 of the Product catalog works only with the Excel 365 subscription.

Entering product data

Enter Product Categories you need in the Categories sheet. Enter as many categories as you need.

Enter Product Categories for your small business

Unhide Input_Data sheet.

Unhide Sheet
Unhide Sheet

Select Input_Data Sheet.

Select Input Data Sheet
Select Input Data Sheet

Now, the sheet should be open and visible.

Enter Product Data in the Products table.

Enter Product Data for your Small Business

a. DO NOT enter anything in the THUMBNAIL IMAGE column as it is a calculated column based on the Image Link column.

b. To get the thumbnail (or the product image), enter the Image link which is the image embed link generated from OneDrive.

To get this, click on the image in your OneDrive folder and click on the three dots that appear on the top as shown:

Get Embed link from OneDrive

c. This will open a small pop-up to the right where you can copy the embed link.

Copy the Embed Link

d. Once this link is pasted in the Image Link column, the IMAGE function in Excel fetches the corresponding image from the URL.

Please ensure that the image needs to be shared as anyone with the link can view.

e. Enter the product name, price, category, highlights and the product link of each of your product.

This ends our product data entry process for one product. Repeat for all products. After you enter all your products, you can hide this sheet. Now, we are ready to customize the catalog/store appearance.

Customize Catalog Appearance

First, in the Product_Catalog sheet, change logo by changing picture as explained above. Change the tagline text to suit your business.

Change Logo and Tagline in the header of Product Catalog
Change Logo and Tagline in the header of Product Catalog

If you want to change the colors, fonts or any formatting, please select cells and change formatting as usual in Excel.

Change formatting in Catalog
Change formatting in Catalog

Customizing Product Details Excel Sheet

You will notice that in the catalog, there are links to product detail sheets. Each product has its own sheet where we have its image and description.

Product Detail Sheet in Catalog – Customize
  1. Rename the sheet to match your product name. If your product name is Cool Product, please rename the sheet to Cool Product.
  2. Replace image and description with your products’ info.
  3. I have added two links, one to the product page on the website and the other to go back to Catalog. Replace the web link with your product web page link. You can remove the web link if you don’t need or have.
  4. (Optional) You can change formatting (colors, fonts) as needed. There are no formulas in the product detail sheet.

Repeat this step for each of your products.

Tip: to insert a bullet as I did in the product highlights, use Alt+0149.

Once you have completed all your product detail sheets, you are done. You can go back to the Product_Catalog sheet and your catalog is ready. Start. Sort, Search, Filter, Scroll. 🙂


You can export to PDF or print as all sheets are set up as print friendly in this excel product database template.


  • Designed by default for 30 products. Can be extended if needed.
  • Names of Products should match the Product Detail Sheet Names. This allows hyperlinks to function properly.


If you are using images from Google Drive, follow the steps here to get the correct hyperlink to the products.

First, ensure the image in your Google Drive has viewer access as shown:

i. The initial part of your hyperlink will be:

ii. Copy the above part and to this we need to add the “id” of the image. This is the part after “/d” and before “/view?”. For example if the image has a URL of
The part highlighted in bold is the ID for the image, copy that part alone.

iii. With this, the URL you need will be:

As always, I look forward to your feedback to understand how this can be extended to suit more small business needs. If you have any feedback or suggestions, please leave them in the comments. Thanks.

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  • How do you extend the number of products from 30 to more than 30 in the Small business catalog?

    By the way, this is an amazing product!!!

  • Hi, how do I widen the Filters By Categories column in the Product Catalogue sheet?

    • Thank you for showing interest in our template.

      As mentioned in your email, we need to enable the row and column header from File -> Options -> Advance -> Show row and column headers to enable the option to expand the column width that is holding the category names in Catalogue sheet.

      Best wishes.


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