2023 Small Business Product Catalog in Excel – Free Template

Have you wondered if it would be handy to have a product catalog for your small business?

Did you know that we can create the entire online product catalog or online store experience within Excel? Without payment processing, of course 🙂  You could use this to share your product info with your prospects and customers in an interactive tool.

Video Demo

This is how the product catalog/store appears in Excel.

Product Catalogue - Screenshot in Excel
Product Catalogue – Screenshot in Excel

For more features try our premium template Small Business Digital Catalog

If this sounds interesting, please read further on the functionality and for how to use this (hint: it’s so easy. Just enter your data and you are done). You can download this Excel template for free using the link below.

Free Download

Benefits of Product catalog in Excel

  • Filter products by Categories
  • Search products by keywords (on Product Name)
  • Sort products by Price (Ascending or Descending)
  • Scroll to see products in sets of 8
  • Add thumbnail images to appear on Catalog
  • Add links to website as needed on product detail sheets
  • Catalog links to individual product detail sheets
  • Format the catalog as needed with usual Excel formatting options
  • Customize product detail pages as needed
Small Business Product Catalog in Excel - Features (Sort, Filter, Search, Scroll)
Small Business Product Catalog in Excel – Features (Sort, Filter, Search, Scroll)

How to create Product catalog for your business?

Overview of Steps

  1. Unhide hidden Input_Data sheet. Enter product categories and product data for your business.
  2. In Product_Catalog sheet, change logo and tagline text to suit your business.
  3. In each product’s individual product detail sheet, rename the sheet to match the product name
    • Update product image and highlights for each product
    • Change formatting – colors, fonts, etc. as needed

Detailed Steps

Entering product data

Unhide Input_Data sheet.

Unhide Sheet
Unhide Sheet

Select Input_Data Sheet.

Select Input Data Sheet
Select Input Data Sheet

Now, the sheet should be open and visible.

Enter Product Categories you need. It is set up for up to 6. If you need only 5, just select the 6th category (cell A8) and hit the Delete key to clear value.

Enter Product Categories for your small business
Enter Product Categories for your small business

Enter Product Data in the Products table.

Enter Product Data for your Small Business
Enter Product Data for your Small Business

Click on a product thumbnail image and choose Change Picture. Select picture from your computer.

Change Product Thumbnail Image
Change Product Thumbnail Image

Enter product name, price and category.

This ends our product data entry process for one product. Repeat for all products. After you enter all your products, you can hide this sheet. Now, we are ready to customize the catalog/store appearance.

Customize Catalog Appearance

First, in the Product_Catalog sheet, change logo by changing picture as explained above. Change the tagline text to suit your business.

Change Logo and Tagline in the header of Product Catalog
Change Logo and Tagline in the header of Product Catalog

If you want to change the colors, fonts or any formatting, please select cells and change formatting as usual in Excel.

Change formatting in Catalog
Change formatting in Catalog

Customizing Product Details Excel Sheet

You will notice that in the catalog, there are links to product detail sheets. Each product has its own sheet where we have its image and description.

Product Detail Sheet in Catalog - Customize
Product Detail Sheet in Catalog – Customize
  1. Rename the sheet to match your product name. If your product name is Cool Product, please rename the sheet to Cool Product.
  2. Replace image and description with your products’ info.
  3. I have added two links, one to the product page on the website and the other to go back to Catalog. Replace the web link with your product web page link. You can remove the web link if you don’t need or have.
  4. (Optional) You can change formatting (colors, fonts) as needed. There are no formulas in the product detail sheet.

Repeat this step for each of your products.

Tip: to insert a bullet as I did in the product highlights, use Alt+0149.

Once you have completed all your product detail sheets, you are done. You can go back to the Product_Catalog sheet and your catalog is ready. Start. Sort, Search, Filter, Scroll. 🙂


You can export to PDF or print as all sheets are set up as print friendly in this excel product database template.


  • Designed by default for 30 products & 6 product categories. Can be extended if needed.
  • Names of Products should match the Product Detail Sheet Names. This allows hyperlinks to function properly.

As always, I look forward to your feedback to understand how this can be extended to suit more small business needs. If you have any feedback or suggestions, please leave them in the comments. Thanks.

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  • Good Day,

    I was wondering if you are able to share the password so that I may edit the sheet please.

    • Thank you for showing interest in our template.

      No, the features used in the template is not supported in the template.

      Best wishes.

  • Good morning,

    Looking through the comments I see there was due to be an updated version published, allowing additional categories & products.
    Can you please advise if this is available, and where I can download / purchase?


  • Hello, i try to learn about this template and change for my needs,
    but i have a question about the picture in the “Product_Catalog” sheet, in the formula bar it refer to “=IM_1” to “=IM_8” when we click the picture one by one.

    but i can’t find any cells or table that related to this IM_1 to IM_8 in “C” sheet or in “Input_Data” sheet.

    can you give me a clue about this IM_1 to IM_8 ?

  • Is there an update on the advanced version of this template? An anticipated date for its release?

    • Thanks for your message.

      As of now, we cannot comment on the anticipated date of release.

      Best wishes

    • An advanced version of this template is being developed to support up to 200 products. It will be published within a couple of weeks.
      Best wishes.

      • Good day. I have downloaded and managed to edit the template. However, my product range is larger than 30 products. I am looking for the updated template but I am unable to find the one that can handle 200. Could you please assist?

  • Hi, thanks for your great work.
    On my process, somehow the “change picture” at thumbnails in “category” was locked. Now i can change the thumbnails. Please tell me what happened to my worksheet and how to correct it. Thank you.

  • Excellent Template, How do i update the filter check for category if it is protect with password???’

    • Thanks for using our template.

      Please use “indzara” as a password.

      Best wishes

    • Thanks for using our template.

      The number of categories is kept six, for now, we will try to increase in our future release.

      Best wishes

    • Thank you.
      Please re-use an existing column if possible. If new column, many changes have to be made in the hidden sheet and then in the Catalog sheet.
      Best wishes.


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